The DoubleClick DART cookie
The DoubleClick DART cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher's site(s) and across the web.
- Google's use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
- Notify your site visitors of the third-party vendors and ad networks serving ads on your site.
- Provide links to the appropriate vendor and ad network websites.
- Inform your users that they may visit those websites to opt out of cookies (if the vendor or ad network offers this capability). Users can opt out of some, but not all, of these cookies in one location at the Network Advertising Initiative opt-out website atwww.networkadvertising.org/managing/opt_out.asp.